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About us

Welcome to All About Gorgeous, where we redefine the beauty experience. We are dedicated to offering premium treatments that turn beauty rituals into indulgent moments. Our salon is a sanctuary of elegance, focusing on perfection and top-notch service. From waxing to skincare and luxurious spa treatments, we celebrate beauty in all its forms. Join us on this radiant journey of opulence and soulful upliftment.

Our journey began in 2008

In the bustling winter of December 2008, a visionary entrepreneur by the name of Zoe Kelly embarked on a mission to revolutionize the beauty industry in the charming city of Cork. Fueled by a passion for offering top-notch treatments to a discerning clientele, Zoe set her sights on a particular gap in the market that begged to be filled – a specialist waxing salon that would provide an experience like no other.

At that time, Cork had yet to witness the likes of CityWax, as Zoe decided to christen her budding venture. With an acute eye for detail and a strong commitment to perfection, she envisioned a haven where the fear and discomfort often associated with waxing would be replaced with an indulgent, premium experience. The prevailing beauty landscape lacked a specialist salon that would exclusively use top-tier brands and employ impeccable techniques, leaving clients with an impeccable finish and a renewed sense of confidence. 

Zoe and a close confidante engaged in animated conversations, discussing the lamentable lack of exemplary waxing services in Cork. Tales of friends who waited interminable weeks for appointments at specialist waxing establishments in Dublin only served to fuel Zoe’s determination further. She knew that Cork deserved nothing less than the finest, and she was determined to be the catalyst for this transformation.

“Everywhere I had been to, the waxing was very painful, very messy, and the tools and equipment never looked clean,” Zoe reminisced, her eyes glinting with determination. “I knew I could create something unique here in Cork that would provide that premium service missing in this city.”

With her background in training and development, Zoe had a profound appreciation for the significance of staff training and progression. She understood that a thriving team lay at the core of any successful enterprise. Armed with this belief, Zoe was resolute in fostering an environment that would nurture her team’s talents, leading to their personal growth and a shared sense of fulfillment.

Thus, in the early months of 2009, CityWax opened its doors in the heart of Blackrock, Cork. It quickly became the talk of the town, drawing clients from far and wide who sought solace in the hands of experienced professionals. The atmosphere was warm and inviting, akin to stepping into a haven where one’s worries melted away, much like wax under the tender care of Zoe’s team.

As word spread about the exceptional services and the commitment to creating an unparalleled experience, the demand for CityWax grew exponentially. Clients longed for more locations and a broader range of services to cater to their diverse needs. Zoe, fueled by her passion for excellence, was more than ready to meet these expectations.

Year after year, the business flourished, expanding its horizons and opening new salons across Cork. But it wasn’t merely about numbers or locations; it was about realizing Zoe’s vision of crafting an inclusive and comprehensive beauty experience. In 2021, as the company continued to evolve and adapt, it was time for a transformation that reflected the essence of their journey.

We’re just getting started

Thus, CityWax gracefully made way for “All About Gorgeous,” a name that perfectly encapsulated the ethos of the brand. It was no longer just about waxing; it was about celebrating beauty in all its forms. From exquisite skincare to luxurious spa treatments, All About Gorgeous embodied the pursuit of radiance inside and out.

Through the years, Zoe’s philosophy remained steadfast: a happy team, dedicated to their craft, equated to delighted clients who felt truly cared for. This simple yet profound principle laid the foundation for the enduring success of All About Gorgeous.

As the story of All About Gorgeous unfolds, it serves as an inspiring reminder that the pursuit of one’s passion, coupled with a commitment to excellence, can transform a business into an emblem of beauty, both inside and out. From its humble beginnings in 2008 to becoming a thriving beacon of radiance in Cork, All About Gorgeous stands as a testament to the power of dedication, vision, and the pursuit of all that is splendid in this world.

Our incredible team are here for you

Nicole Williams

Company Director
"Profit in business comes from repeat customers; customers that boast about your product and service, and that bring friends with them."

Bjorn Gunnarson

Head of Design
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you."

Charlotte Banks

Research & Development
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied."

Sam Gallagher

Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
I’m so happy with the service from Shoptimizer – my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!
Sean Walsh
London, UK
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!
Astrid Sorensen
Oslo, Norway

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